Fortify Shampoo
Fortify Shampoo
Fortify Shampoo
Fortify Shampoo
Fortify Shampoo
Fortify Shampoo

Fortify Shampoo

A Strengthening Boost

Sale price$38

WHY PEOPLE LOVE IT

5x More Concentrated: delivers 5x the nutrients of bottled shampoo — better performance and value.

Powerful Botanicals: 20+ botanicals, peptides, amino acids, vitamins, and Ayurvedic herbs deeply nourish hair & scalp.

Gentle + Effective: cleanses without stripping - pH-balanced for shine, volume, and scalp health.

Holistic Ritual: essential oils transform your shower into a luxurious, aroma-therapy spa

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Antioxidants and amino acids strengthen the hair to increase volume, texture, and movement.  Enhances circulation to promote healthy hair growth and thickens strands. Balances the scalp microbiome to protect from environmental and hormonal stressors.

Designed for: For fine, fragile, or aging hair and vitamin-deficient scalp

Frequency of usage: Daily or with every wash 

Hero Ingredient: Amino Acids and Date Fruit Ferment creates volume, texture, and movement in the hair.

Formulated with:

  • Matcha to increase scalp circulation for hair growth
  • Moringa for a strengthening boost
  • Saw Palmetto to improve hormonal balance, which prevents hair thinning

Notes of grounding herbaceous woods:

  • Vetiver
  • Anise
  • Cedarwood
Ingredients

Botanicals & Essential Oils
Matcha*, Calendula flower*, Brahmi*, Frankincense*, Saw Palmetto*, Ashwagandha*, Nettle*, Bamboo, Indian Gooseberry*, Maca*, Reishi Mushroom*, Camu Camu, Moringa*, Anise, Black Pepper, Camphor Oil White, Cedarwood, Clary Sage, Cypress,  Elemi, Patchouli, Rosemary, Vetiver. Peppermint*

Vitamins & Minerals
Bentonite Clay, Rhassoul Clay, Kaolin Clay, Vitamin E, Pro Vitamin B5

Butters & Enhancers
Cupuacu Butter, Kokum Butter, Daikon Seed Extract, Safflower Oil*, Babassu Oil*, Glycine Soja (Soybean) Seed Extract & Ceramide NP, Rice Amino Acids & Lactobacillus/Date Fruit Ferment Extract, Pisum Sativum Peptide

*Certified Organic

Full Ingredients List:
Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Distearoylethyl Dimonium Chloride, Decyl Glucoside, Cetyl Alcohol, Oryza Sativa (Rice) Powder*, Cetearyl Alcohol, Water, Bentonite, Caprylic/Capric/Myristic/Stearic Triglyceride, Garcinia Indica (Kokum) Seed Butter*, Kaolin, Lactic Acid, Moroccan Lava Clay, Pisum Sativum Peptide, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Gluconolactone, Serenoa Repens (Saw Palmetto) Powder, Lepidium Meyenii (Maca) Powder, Withania Somnifera (Ashwagandha) Powder, Lactobacillus Ferment Lysate, Tapioca Starch, Camellia Sinensis (Green Tea) Powder*, Panthenol, Glycine Soja (Soybean) Seed Extract, Bacopa Monnieri (Brahmi) Powder, Boswellia Carteri (Frankincense) Powder, Calendula Officinalis (Calendula) Powder, Carthamus Tinctorius (Safflower) Seed Oil, Ceramide NP, Ganoderma Lucidum (Reishi Mushroom) Powder, Moringa Oleifera (Moringa) Powder*, Myrciaria Dubia (Camu Camu) Powder, Phyllanthus Emblica (Amla) Powder, Urtica Dioica (Nettle) Powder, Amaranthus Caudatus (Amaranth) Seed Extract, Vetiveria Zizanioides (Vetiver) Oil, Juniperus Virginiana (Cedarwood) Oil, Salvia Sclarea (Clary Sage) Oil, Tabashir (Bamboo) Powder, Pogostemon Cablin (Patchouli) Oil, Pinus Sylvestris (Scotch Pine) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Cinnamomum Camphora (White Camphor) Oil, Piper Nigrum (Black Pepper) Seed Oil, Pimpinella Anisum (Anise) Oil, Mentha Piperita (Peppermint) Oil, Leuconostoc/Radish Root Ferment Filtrate, D-Alpha Tocopherol Acetate, Sodium Benzoate.

 

How To Use

• Wet your hair and the stone
• Massage your head with the stone, covering your entire scalp
• Rub into a full lather
• Leave in for 2 minutes to maximize the benefits of the extracts
• Rinse thoroughly
• Repeat as needed

Get The Set

Purchase the Fortify Shampoo and Conditioner Set .

All Natural

Vegan & Cruelty Free

Color Safe

No Artificial Fragrances

No sulfates Or phthalates

No parabéns Or silicones

Customer Reviews

Based on 31 reviews
87%
(27)
6%
(2)
3%
(1)
0%
(0)
3%
(1)
L
Laureen
Healthy hair

I used a sample of this shampoo and was sold. Had to get used to keeping on for 2 minutes, but my hair feels so healthy and the smell. My whole bathroom smells wonderful. I ordered 2 more to try the different formulas, but I’m sold!

J
Joanne Menon
Love the product!

I've already reviewed the conditioner but the shampoo is equally fantastic. The scent is amazing. I normally rotate through 2-3 shampoos so this fits perfectly into my routine and has quickly become my preferred shampoo. I was amused at how slippery they were but found the ideal sponge to keep them from sliding away! If there is any shampoo or conditioner leftover it's not lost now!

K
Kelly Melillo

I like how the shape fits comfortably in my hand. It lathers up nicely and the smell is great.

L
LeBrie Rich
Glam hair + plastic free = THE BEST

I used Fortify all last year until it ran out. I went back to “regular” (expensive bottled salon shampoo) for a few months, and I noticed such a difference! My hair was much frizzier and more limp without Conscia. I’m a huge fan of this product and tell everyone who compliments my bangin hairstyle! With Fortify, I only wash my hair every 4-5 days, and it stays shiny and full of volume all those days (I don’t use product either). LOVEEEEEE

L
Lettie Muynila
Great shampoo!

This lathers so nicely and I love that I can bring it on trip/vacations when flying. That's a huge bonus for me. I love the scent it gives too! The shape is better than other shampoo bars I've had and seems to last a really long time.

FAQs

Yes! Our natural ingredients are rich in vitamins and nutrients that support a balanced scalp microbiome, which is key to healthy hair. We use green chemistry to enhance these botanicals, delivering the same high performance as synthetic ingredients — but without harsh chemicals that can strip oils and cause inflammation.

Place your stone on a soap dish with good drainage during daily use. Avoid leaving it in standing water or spraying water directly on it, as this can make the stone mushy. It’s best to let it air dry between washes. We’re excited to soon offer a unique vessel designed especially for storage!

Yes! Our gentle, pH-balanced formulas help protect color and prevent fading while nourishing your scalp and strands.